Leads 2 Trade, the UK’s leading provider of double-qualified sales leads to installers operating in the home improvement sector, has made significant changes to its sales team to improve its service for customers.
Oliver Jennings, who has been at the Stockport-based company since 2014, has been appointed to the role of Sales and Partnerships Manager.
Staff changes in the sales team has seen a focus on restructuring the sales department and it is now a four-strong team, with two full-time Area Sales Managers supported by two account managers. It will be their job to recruit new members and manage and retain them thereafter.
Oliver explained: “With staff changes in the last 12-18 months, it was causing confusion for members. This move provides more stability and structure for our members. Instead of having multiple managers, members will have direct contact with their own manager and that manager will have a support team behind them.”
Having started in the call centre at Leads 2 Trade eight years ago, Oliver then moved into a support role within the sales team and then an account management role for four years before moving into a hybrid marketing and data analyst role and working on Leads 2 Trade’s affiliates network.
“We are looking to bring in a head of marketing and the opportunity arose to move back into sales in a management role and I’ve retained the affiliates side of things too. Thanks to my previous role in sales, I’ve been able to hit the ground running,” said Oliver.
Andy Royle, Leads 2 Trade’s co-founder and director said: “We needed to regroup and reshape the sales department and we needed a figurehead for doing that. Oliver has the knowledge and experience to rebuild the sales team and manage it. We can also still take advantage of his analytical skills in his new role too.”
As one of the longest serving team members, Oliver has seen the company change and go from strength to strength during the last eight years, including the addition of more sales lead types which has also resulted in the growth of the call centre.
He has also seen Leads 2 Trade adapt their offering to suit the needs of both its members and consumers on its comparison websites. The introduction of its ‘no pitch no fee’ confirmed, pre-arranged appointment lead service, to give more control and transparency to the consumer and a better chance for installers to win work, has been so successful that 80% of leads are now pre-booked appointments.
“We are not far off seeing our pre-covid enquiry levels and with a better sales structure in place we now have the room to grow again over the next couple of years,” added Oliver.
For more information on joining Leads 2 Trade’s Trusted Local Supplier Network, contact us here.