Quality over quantity only way to get lead value

Andy Royle in the office

Andy Royle, co-founder and Managing Director of Leads 2 Trade, the UK’s leading provider of double-qualified sales leads to installers operating in the home improvement sector, says that dispelling the myths around cheap sales leads will lead to significant business growth in 2022. 

With some installers reporting a definite shift to receiving fewer enquiries from their self-generated efforts, but demand set to remain buoyant, winning work will not be quite as easy this year. 

And with many installers used to feasting out on unprecedented demand last year, maintaining those levels won’t be easy, and it’s the reason why our members use us to help generate the leads they want. 

Some installers see leads generated from a third-party lead generation company as cheap, lacking substance, time consuming and, because the lead invariably goes to three other installers, much harder to convert. 

While many installers play the numbers game, the intention shouldn’t be about buying cheap sales leads in volume. You phone 10 leads, and you might win one or two of them, but how about getting five leads and winning four of them? 

Installers will have to work harder to convert leads into business this year and, instead of volume, the questions they need to ask are how many get converted to a survey or quote, how many of those quotes get converted into an order, and what’s the true cost of sale from that lead source? 

That’s why at Leads 2 Trade it’s not about the price of a lead, it’s about how many sales achieved from them, and we are focussing on working with our installer members to find out what an acceptable cost of sale is for them and helping them to achieve it. 

Our appointment booking, no pitch no fee premium lead service provides members with the best double qualified sales leads at the best value to grow their business. 

Instead of a sales lead, installers are buying a confirmed appointment, which means no more time calling leads up multiple times only to get a belated response that they’ve gone with someone else, and no need to worry about getting onto a lead as soon as you receive, which is not always possible. 

We call the consumer, book, and confirm the appointment, and all our member has to do is turn up and sell. And to make things easier, the lead is only sold to one other company, so there is more chance of winning the work. 

A no pitch no fee booked appointment lead provides a cost of sale that’s almost three times less on average than for a standard double qualified lead. 

We have always looked to provide a better quality of service and a better quality of lead, and over the last 15 years we have consistently listened and worked with our members and changed the way we generate and deliver our leads to meet their needs. It’s why we’re much more than just a lead provider. 

For more information on joining the Leads 2 Trade network, telephone 0800 124 4308 or visit https://leads2trade.co.uk/about/premium-leads/  

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