Premium appointment lead service ‘vital’ to business, says Northampton-based gas heating engineers

A premium appointment lead service provided by Leads 2 Trade has proved a huge success for EJ Wheldon, a gas heating engineers in Northampton.

Covering the East Midlands area, Elliot Wheldon operates a team of fully qualified Gas Safe heating engineers and plumbers, and the family business was established 40 years ago.

The company has been a member of the UK’s leading provider of double qualified sales leads for companies in the home improvement industry for two years.

And since taking Leads 2 Trade’s guaranteed booked appointment boiler and central heating premium sales leads, the business has gone from strength to strength.

Elliot said: “We have done lead generation before, but Leads 2 Trade’s premium appointed leads are so much better than anything else.

“They make life so easy as they book them in for you, so you don’t need to do anything, it’s all done for you. Before I’m about to leave I phone the customer and they’re always in because the time has been booked already.

“And the quality of the leads are very good; my percentage success rate with them is between 80-90 percent. For us it means less hassle, and we win more jobs because there is less competition going in.

“Leads 2 Trade’s premium appointed leads service has been massively important to the business, vital.”

Instead of a sales lead, Leads 2 Trade provides the installer with a confirmed, pre-arranged appointment which is communicated to both parties with reminders sent to the consumer prior to the agreed meeting.

Scrapping the traditional model used by other lead providers of supplying a consumer with up to four no obligation quotes, the lead will only go to one other installer, meaning a greater chance of winning the work, and an installer only pays for the lead if they sit and pitch.

The ability to provide confirmed appointments is a real differentiator for Leads 2 Trade and puts them head and shoulders above their competitors.

“We listened to our members frustrations that customers could be tough to get hold of; they were unable to contact the lead as quickly as companies with a call centre and when they did they found the customer had spoken to two or three installers already, so they were paying for leads when they didn’t even get to see the prospect,” explained Andy Royle, Leads 2 Trade’s co-founder and Managing Director. “This service now provides installers with the best opportunity to convert leads into revenue.

“And since COVID, we have tried to ease the consumers fears of coordinating multiple appointments by providing them with two pre-arranged appointments, so they still get the comparison service, but it’s much more controlled.

“We’re delighted that EJ Wheldon are seeing real benefit from the service.”

To take advantage of Leads 2 Trade’s premium lead service and boost your business, telephone 0800 124 4308.

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