Premium appointment lead service Ideal for leading UK installer

A premium lead service provided by Leads 2 Trade has been a huge success for Ideal Homes Orangeries & Conservatories Ltd – with the leading installer having written £250,000 from the leads already this year.

Serving London, the Midlands, and the Home Counties, Ideal Homes Orangeries & Conservatories joined Leads 2 Trade’s network in February 2020, having been trading since 2017.

And the guaranteed booked appointment, premium leads have seen the business go from strength to strength.

“As with any business, enquiries and appointments are the biggest factor and since we came on board with Leads 2 Trade and used their premium lead service we haven’t looked back,” said Rob Jones, Director of Ideal Homes Orangeries & Conservatories.

“The guaranteed booked appointments mean we are provided with a fixed and firm appointment against set criteria which gives us better quality and control. And if the consumer has already purchased prior to the appointment, Leads 2 Trade’s ‘no pitch no fee’ rule means the lead doesn’t cost us anything.”


“The appointment booking service has been incredibly successful and time saving for us, and we have already written £250,000 from those leads in a very short period of time.”


Instead of a sales lead, Leads 2 Trade provides the installer with a confirmed, pre-arranged appointment which is communicated to both parties with reminders sent to the consumer prior to the agreed meeting.

Scrapping the traditional model used by other lead providers of supplying a consumer with up to four no obligation quotes, the lead will only go to one other installer, meaning a greater chance of winning the work, and an installer only pays for the lead if they sit and pitch.


The ability to provide confirmed appointments is a real differentiator for Leads 2 Trade, the UK’s leading provider of double qualified sales leads for companies in the home improvement industry and puts them head and shoulders above their competitors.

“We listened to our members frustrations that customers could be tough to get hold of; they were unable to contact the lead as quickly as companies with a call centre and when they did they found the customer had spoken to two or three installers already, so they were paying for leads when they didn’t even get to see the prospect,” explained Andy Royle, Leads 2 Trade’s co-founder and Managing Director. “This service now provides installers with the best opportunity to convert leads into revenue.


“And since COVID, we have tried to ease the consumers fears of coordinating multiple appointments by providing them with two pre-arranged appointments, so they still get the comparison service, but it’s much more controlled.
“We’re delighted that Ideal Homes Orangeries & Conservatories are benefitting from them.”


Rob added: “We are extremely happy with the appointment booking service as it has increased our business and the volume of sales. We hope it never changes as we’ve never found anything as good as Leads2Trade can offer.”

To take advantage of Leads 2 Trade’s premium lead service and boost your business, telephone 0800 124 4308.

You could be receiving leads in 24 hours.