A leading provider of double qualified sales leads in the home improvement industry is launching a new service for installers that will see them only have to pay for a lead if they sit and pitch it.
And to make things easier, not only will the lead come with a fixed appointment, but installers will only be competing against one other company for the job.
Since coming back from lockdown, Leads 2 Trade has taken the opportunity to look at the industry and environment post-Covid and has decided to adapt its business model to suit.
Instead of its traditional, pre-Covid, model of providing the consumer with up to four no obligation quotes from installers from their local area, like so many other lead providers, the company will now provide just two. And for installers that means it will be just you and one other supplier.
Andy Royle, co-founder of and Director at Leads 2 Trade, explained:
“Our strength at Leads 2 Trade has always been our customer service, so we wanted to not only find a way to look after the consumer at this challenging time but also benefit our members too.
“Due to social distancing, we understand that consumers are not as confident at having multiple companies in their home, so, instead of giving the consumer up to four companies to arrange appointments with, we will now only provide them with two pre-arranged appointments.
For the consumer, it means that they are still getting the comparison service, but it will be much more controlled. We will also hold the customer’s hand through the journey, so they will get an email confirming the first appointment, then we’ll contact them after to see if their needs have been met or whether they need the second appointment.”
“For the contractor, it means they are only competing against one other company but, more importantly, they only have to pay for the lead if they actually sit and pitch to the customer.”
The company’s premium lead service includes an appointment booking service and a hotkey transfer service, which involves the consumer being put straight through to the installers booking team, and from now on they will only be promoting that service to consumers.
“We started our no pitch, no fee service with our boiler leads at the beginning of the year which went really well and now we feel it’s the perfect time to introduce it to the fenestration sector,” said Andy. “It means that, instead of buying a sales lead, our members are actually buying a confirmed appointment.”
To make it even more attractive, Leads 2 Trade is offering two free appointed leads when you open a trial account, for a minimum spend of 10 leads, meaning you get 20% of your 10 premium leads for free.
With the market currently buoyant, Leads 2 Trade have been generating a huge volume of leads for conservatories, conservatory roofs, orangeries and windows and doors.
“We’ve been supplying quality, double-qualified sales leads since 2006 and we’re looking for more members to join to take advantage of them – and our no pitch, no fee service.”
If you would like to find out more about joining the Leads 2 Trade network and becoming a trusted local supplier, telephone 0800 124 4308