Installers Missing Out on Valuable Leads?

Heating professionals that install replacement and new boilers for families and businesses up and down the UK could be missing out on potential new leads. This is the view of Andy Royle, who is the Managing Director of Leads 2 Trade – a sales lead generation business that has been operating since 2006.

He says that in a generation where consumers will look online to find comparison quotes on almost anything from car insurance, mobile phone tariffs and even a new boiler, reputable gas safe engineers are still not taking advantage of sales leads generated for this target audience.

Leads 2 Trade generates double-qualified sales leads for its network of trusted installers under its consumer-facing brand of “Compare Companies” and in the last few weeks has seen a sharp spike in the number of homeowners enquiring about new or replacement boilers.

The company also operates its own in-house customer contact centre to manage the website enquiries and are continuously dealing with homeowners without any heating or hot water, with an immediate need to have their boiler replaced as soon as possible.

Leads 2 Trade now receives around 1200 of these enquiry types, each week, from homeowners who want quotes and surveys carried out by reputable Gas Safe accredited installers, who are ready to buy this product.

Andy believes the resulting opportunities are still largely untapped by installers. He comments:

“As you’d expect, in the winter months demand for replacement boilers spikes and we have a network of websites set-up that capture leads for homeowners looking to invest in this product. We’re averaging around, 1,200 each week, which is unprecedented.

“We have a strong network of installers who have become Trusted Local Suppliers but there is room for more, and many will be missing out by not taking this opportunity to benefit from red-hot leads.”

Leads 2 Trade works with several of the UK’s major energy companies as well as with smaller, independent installers and plumbers.

“Now is a fantastic time for installers of any size to join Leads 2 Trade. Members of our network can take exclusive advantage of these new leads but can also benefit from us being GDPR compliant. Leads can be received in real-time via SMS and you can also use our appointment booking service”, adds Andy.

In 2017, Leads 2 Trade says it also saw growth across all of its core product sectors and delivered more leads relating to double glazing, conservatories, boilers and security than ever before.

Since 2006, the value of business written by Leads 2 Trade’s members has reached over £200m and the company now boasts a lead-to-appointment conversion rate of 78%. Source:

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