Industry lead generation leader strengthens position at top with major acquisition

Leads 2 Trade has completed the acquisition of CloudGlaze in a move that will see the lead generation company become the biggest volume supplier of leads for the fenestration industry.

The newly acquired glazing industry sales-lead aggregator, which was a division of digital marketing agency ICAAL, has now become fully operational under Leads 2 Trade.

The acquisition also includes market leading online brands, ‘Double Glazing on the Web‘ and ‘Conservatory Online Prices,‘ which comprise of many highly ranked sites currently operating in the double glazing and conservatory verticals.

Double Glazing on the Web and Conservatory Online Prices each offer homeowners open and honest online guide prices for windows, doors, conservatories and conservatory roofs. Ranking highly for a range of top search terms including conservatory costsdouble glazing prices and front door prices.

Since forming in 2006 Leads 2 Trade have helped thousands of homeowners engage with suppliers across the UK to become the country’s leading provider of double qualified sales leads for companies operating in the home improvement industry.

And with the acquisition of CloudGlaze, there appears to be no stopping the Stockport-based company.

Andy Royle, co-founder and Director at Leads 2 Trade, said:

“We are absolutely delighted to acquire CloudGlaze and further strengthen our position as the leading supplier of double qualified sales leads into the fenestration market.

“We want our customers to be confident they will receive a constant flow of quality sales leads, so they can manage their own growth plans, secure in the knowledge our marketing expertise is always there to support them with quality and volume.

 “Our approach to growing the business has always been to look for the right opportunity that we feel confident will propel the company forward. The CloudGlaze brand fits perfectly with our aspirations.

“With the online assets we have acquired to complement our own branded marketing campaigns, we will now be the biggest volume supplier of leads for the fenestration industry and will be able to offer our customers an even better service.”

CEO of ICAAL, Chris Tahmasaby, said:

“We are pleased to announce that Leads 2 Trade have acquired CloudGlaze. With their wealth of experience, professional approach and proven track record of delivering quality sales leads, we saw Leads 2 Trade as the perfect fit to grow this business moving forward.

“These are exciting times for our fast-growing company and the sale of CloudGlaze will allow ICAAL to expand its digital marketing services to companies within the industry.”

Leads 2 Trade generates 5-6,000 leads per week for companies operating in the home improvement market. These leads are then double qualified by Leads 2 Trade’s in-house call centre and passed onto members of its popular Trusted Local Supplier network, in postcodes of their choice.

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