With boilers having been pushed to their limits in January and February, many homeowners are finding themselves without heating or hot water.
As a result, Leads 2 Trade, the UK’s leading provider of boiler replacement double-qualified sales leads, is getting thousands of enquiries a week.
And with the Stockport-based company offering guaranteed booked surveys, heating and plumbing engineers and installers who are not part of the Leads 2 Trade trusted local supplier network are missing out.
Andy Royle, co-founder and Director of Leads 2 Trade said: “We see the number of boiler replacement leads increase every winter and there are thousands of opportunities installers are missing out on.
“The reason we are out in front of our competitors is because of the quality of our leads. Because we have our own in-house customer service operators that personally speak to and qualify all our leads, it means that quality is guaranteed to our members.”
Guaranteed Booked Surveys
Instead of supplying a sales lead to chase up and potentially fix up a meeting with, Leads 2 Trade will provide a confirmed, pre-arranged survey. The lead will have been generated from its own websites and further double qualified by its call centre.
The survey request is then communicated to both parties and is accompanied with all notes including existing boiler type, age, number of radiators and type of property with reminders sent to the consumer prior to the agreed survey meeting.
To make the lead even better, the lead will only go to a maximum of two installers, meaning you have a much higher probability of getting the sale, and you will only have to pay for the lead if you sit and pitch it.
“Since we formed Leads2Trade back in 2006 the digital lead generation market has changed enormously. However, there are some things that are constant and lead quality is at the top of that list,” said Andy.
“Scrapping the traditional model used by so many other lead providers of supplying a consumer with up to four no obligation quotes from installers from their local area and taking it down to two means our member has much more chance of winning the work.
“And if the customer does not require the second appointment then we cancel it and inform our members, so they don’t waste travelling time – and more importantly they don’t have to pay for the lead.”
Operating despite the restrictions
New lockdown guidance, which states that door-to-door selling is to be stopped and in-home sales are to be done remotely in areas in any tier of restrictions, will restrict installers from getting leads.
And Leads 2 Trade’s guaranteed booked surveys will help the leads keep on flowing in.
“While it’s good news for installers that fittings for home improvements can continue during lockdown, the ban on sales visits, particularly when demand for home improvements is high, will potentially hit installers” said Andy.
“Sales visits make up a big percentage of how regional companies and smaller installers obtain leads and having that avenue of blocked off will be a concern. But with a guaranteed booked survey the sales part of the process is done.”
Free leads to get you started
As an introductory offer for the start of 2021, Leads 2 Trade is offering installers that sign up to its network two free survey leads when they open a trial account.
“Despite the lockdown, Leads 2 Trade is still here, still operational, and still getting thousands of enquiries a week,” added Andy.
“We have a strong network of installers who have become trusted local suppliers but there is plenty of room for more. Now is a fantastic time for installers of any size to join Leads2trade and benefit from he leads we are generating.”
If you would like to find out more and take advantage of the free offer, telephone 0800 124 4308 or visit Boiler & Central Heating Sales Leads