FIT Show success shows installer need for leads 

Leads 2 trade exhibit at FIT Show 2022

Leads 2 Trade’s successful visit to this year’s FIT Show demonstrates that installers are having to work harder for their leads. 

That’s the view of Andy Royle, co-founder and Managing Director of Leads 2 Trade, the UK’s leading provider of double-qualified sales leads to installers in the home improvement sector. 

The UK’s largest door and window trade exhibition was back after a three-year hiatus and the Leads 2 Trade stand proved a popular destination for visitors to the event, which took place at the NEC, Birmingham. 

Andy and the team, including National Sales Manager Rob Brown, Area Sales Manager Hanna Riley and Office Manager Stacey Moore were on-hand to discuss the service the company can offer to installers – and introduce the company’s new 25% cashback offer for consumers, which installers can offer to prospects to give them a unique USP over the competition – and double their conversion rates. 

Andy said: “As this was the first FIT Show in three years we thought it would be the best time to exhibit and launch our new cashback offer. It was a very positive three days, and it was great to see some of our installer members face to face. 

“We had lots of interest from installers in our premium lead, no pitch no fee confirmed appointment service, which reinforces what we are hearing in terms of installers seeing a definite shift to receiving fewer enquiries from their self-generated efforts. 

“This also meant a lot of intrigue about our new cashback offer, which we think will be a game-changer for the way installers pitch and convert leads.” 

Leads 2 Trade’s confirmed sales appointment leads, with an 85% appointment confirmation rate, have proved hugely popular with members for window, door, conservatory and replacement conservatory roof leads.  

The new cashback offer will make them even better, and Andy added: “It was brilliant to welcome so many people to our stand and introduce them to our no pitch no fee premium leads to visitors and then our new, totally unique, ultimate sales closing tool. Installers will have to work harder for their leads and we’re offering them an even easier way to win more business and make them the cheapest local installer every time.” 

To become an accredited installer on the Leads 2 Trade Trusted Local Supplier network, telephone 0800 124 4308 or visit   

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