How We Generate Leads
Where do the sales leads come from?
Leads 2 Trade run a network of websites all aimed at generating double qualified sales leads. Before any sales leads are passed to our customers they are qualified within our call centre. This means we speak to every lead, we know what the consumer is looking for and, in many cases, we book appointments for two of our network members to go and quote. With our PREMIUM lead service we guarantee you will sit with the consumer and quote for the work, or we will replace the lead free of charge. It’s our No Pitch – No Fee, guarantee.
The consumer has initiated the contact and come to Leads 2 Trade for more information. The following actions are taken before a lead reaches you.
- The consumer types a search term (ie window quotes Manchester) into a search engine such as Google or Bing.
- They are displayed a list of suppliers of window quotes Manchester by the search engine.
- They click on the advert that appeals to them and is the closest match to their requirements.
- They are directed to the web site from the advertised link.
- They look at the information on the web site and if they like the information they see, they submit their details onto the web site. At this point they may STILL just be searching for information.
- The consumer’s details’ are now logged within the admin area of the Leads 2 Trade website.
- They receive a telephone call from the Leads 2 Trade call centre to acknowledge receipt of their enquiry.
- The Leads 2 Trade call centre qualify the enquiry to meet the following criteria.
- They are the owners of the property
- All the contact details are correct
- The products they are looking for match what our network of installers supply
- They are looking to purchase within the next 6 months and more likely straight away
- The preferred contact number & time are established
- They want a no obligation quote
Where the consumer knows their availability we will book two appointments with them and send the appointments to our top two network members there and then. We confirm the appointments with the consumer via text message and on the phone so you do not waste time and effort. This is our PREMIUM lead service where you only pay for the leads you pitch.
Only after this process is completed, is the lead considered qualified and released to you as a sales lead. This process can not be described as passive. It is stringent and is undertaken every time an enquiry comes in to Leads 2 Trade. The consumer has initiated the process and is an active part of it. If we have booked appointments we notify you of the time and date and confirm this with the consumer. If at the time we qualify the lead the consumer doesn’t have their availability we will send your details to the consumer via email so the consumer knows name of the companies that will be telephoning him to make an appointment. He is also expecting the calls within the next 48 hours.